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With bag fee in place, WestJet cuts fares on select routes by 15%

With bag fee in place, WestJet cuts fares on select routes by 15%

Monday, November 10, 2014

CALGARY — Now that WestJet has a bag fee in place, it is lowering Econo sale fares on more than 15 city pairs by as much as 15%.

“When we introduced our first bag fee, one of our goals was to offer reduced fares,” said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. “For 18 years WestJet has been the low-fare leader in Canada. This pricing experiment allows us to see if lowering sale fares stimulates more demand and fills seats that would have otherwise gone empty at departure. The outcome will determine if it makes sense to incorporate this change in how we price fares on a broader level.”

From Toronto the lower fares are to Calgary, Halifax, Winnipeg, Phoenix, Bermuda, Kingston, Montego Bay, Nassau and Port of Spain.

From Vancouver the new fares are to Edmonton, Fort St. John, Honolulu and Los Angeles.

For a complete list, visit westjet2.mediaroom.com/index.php?s=43&item=938.

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