‘Knowing your customer’ is probably the #1 rule in sales.
TORONTO — Transat Distribution Canada agents got a first-hand look at some of Mexico’s top-selling destination wedding product with TDC’s recent Destination Wedding Academy in Riviera Maya, Cozumel and Playa Mujeres.
The week-long event was “a game changer”, according to one agent, as TDC Academy organizers hosted an intensive week of training on destination weddings and wedding groups.
The Destination Wedding Academy combined experiential, product and functional training for the agents, covering every aspect of destination weddings in a 360 learning experience, says TDC.
The week included site inspections at Transat’s top wedding chains where agents had the opportunity to meet the resort wedding coordinators, visit the onsite wedding locations and learn about their wedding packages.
They also experienced a mock wedding including a ceremony, a private group dinner and a reception, all to experience a destination wedding first-hand.
There was also dedicated TDC destination wedding in-class training and workshops where agents learned about the ‘groups cycle’.
TDC participants included a number of Transat Travel agent@home participants. Home-based agent Lori Kennedy attended the training and had this to say: “WOW! The mock wedding – what a surprise, it was so beautiful and you could tell just how much work went into the planning and the whole week.”
Kennedy added: “It was so beneficial to actually see the resorts and wedding set-ups in person to get the feel of them you cannot get from pictures alone. It was exactly what I needed to help me focus on what I need to do to get wedding bookings. I received some great tips and ideas by seasoned professionals.”
TDC home-based agent Anita Stephens said: “Being able to see the many resorts offered by Transat and getting to speak and ask questions to the wedding planners and staff at each resort was an invaluable learning experience. That, coupled with the in-class training and getting to spend time with colleagues that possess a wealth of knowledge and experience, was a real game changer for me. It has given me the confidence to pursue group wedding business, and has opened my mind and career to new possibilities.”
To learn more about joining the TDC Agent@home program visit transatagentathome.com.