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With 2,000 new rooms on offer, Saint Lucia is highlighting videos to help agents sell

Friday, September 29, 2017

TORONTO — With rooms to fill, the Saint Lucia Tourist Board has been featuring videos on that agents can share to clients on social media to help sell the destination, with emphasis on fun activities to do while in destination.

Saint Lucia’s tourism sector is poised to undergo significant expansion within the next few years. Due to several major hotel projects, the island’s tourism room stock is to increase by 2,000 rooms over the next four years ,creating more variety in accommodations.

Already for this year, the Royalton Saint Lucia Resort and Spa has opened its doors with 455 rooms in two hotels – one catering to families and the other adults-only. Serenity Villas at Coconut Bay Resort opened this June with 36 luxury villas, and the Harbour Club Hotel is scheduled to open early next year with 117 rooms.

Work began on the Fairmont Saint Lucia Resort in Sabwisha, Choiseul in September. This resort will be a unique space that integrates local nature, a low-rise building complex and a wide range of recreational facilities. The hotel will include 120 five-star hotel rooms, 37 villas, three restaurants, a spa, commercial areas for local producers and traders and three swimming pools. A special central place within the development will be dedicated to local tradition with several shops for carvings and paintings.

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The Reduit beach will be redeveloped to become the home of a luxury five-star, dual-branded hotel called Curio by Hilton. This property will be built where the Rex Resorts was previously located. The Curio by Hilton will feature 500 luxury rooms: 350 rooms assigned to the Hilton and 150 assigned to the Curio by Hilton. Work on this property will begin in the last quarter of 2017.

In addition, work will commence on the Honeymoon Bay Resort in Cannelles. This resort will consist of two hotels – the first is a 250-room, five-star family all-inclusive hotel, while the second is an 80-room hotel, also five star. This resort will feature an 18-hole golf course, clubhouse and a museum.

The Range Developments signed an agreement with the Government of Saint Lucia to acquire the Black Bay lands and develop it into an integrated master planned, luxury tourist community. The Black Bay Master Development will consist of a luxury branded hotel and villas with other amenities set on 180 acres on the southern tip of the island. The hotel is expected to have 180 rooms and will be the central anchor of the Black Bay Master Development. Initial site works are expected to commence in the fourth of quarter of 2017 or the first quarter of 2018, with the completion date slated for the end of 2020.

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Lastly, Sandals Resorts International has confirmed plans to add a fourth resort on Saint Lucia. The property will offer 350 rooms and suites inclusive of the exotic Sky Pool Butler Suites, all-butler signature swim-up Rondoval Suites and an infinity-edge sky pool bar. Groundbreaking for the project is set to begin in 2018.

For more information about the island of Saint Lucia, go to

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