MISSISSAUGA — TravelBrands says it will donate 1% of all Aug. 16 sales to the SickKids Foundation.

“Our goal is to bring the travel community together for a great cause,” says Frank DeMarinis, President & CEO, TravelBrands. “Whether you are a client or a supplier, we are encouraging everyone to support the advancement of child healthcare.”

This one-day event complements other charitable initiatives TravelBrands participates in to raise money and awareness for SickKids, adds DeMarinis, including an annual 5km employee walk, participation in the Mississauga

Dragon Boat Race Festival and the annual TravelBrands Charity Golf Classic.

To date, TravelBrands has raised approximately $447,000 for the SickKids Foundation.

All net proceeds will be contributed to the SickKids’ Labatt Family Heart Centre. These funds support its goal of being the leading pediatric and congenital heart disease centre in the world.

Clients, suppliers and partners are encouraged to make their bookings through TravelBrands on Aug. 16 to contribute towards a fantastic cause. To plan your booking visit http://www.travelbrands.com. For more information about the SickKids’ Labatt Family Heart Centre see sickkids.ca/Labatt-Family-Heart-Centre.