Tuesday May 23, 2017
Facebook Twitter Linkedin Linkedin Linkedin Linkedin
logo

Spreading the word: why consumers need to learn about travel agents 2.0

Wednesday, December 14, 2016

Spreading the word: why consumers need to learn about travel agents 2.0

I recently attended two consumer events: a food and wine show and an African-themed evening. And while I’ve been in this business a long time, I’m pleased (and a little embarrassed) to tell you how much I learned.

Not learned about the business, or about what we offer. But about how little the consumer knows and understands exactly what we do.

Have you ever heard “Travel agents?  They still exist?” I hear it a lot, and yes it drives me crazy, but it also shows how we have fallen behind in educating the travelling public. Too many consumers are under the mistaken impression that the Internet has replaced us. Why would you need an agent when there’s all that info out there? For free? Wrong, wrong, wrong!

We all owe it to ourselves to get out there and constantly beat the drum about what we do, how we can save clients countless hours, lots of money and perhaps even heartbreak (which can happen when a consumer books direct with a dodgy supplier overseas).

So that’s my New Year’s resolution. I’m going to polish my elevator speech – that 90-second ‘What I Do For A Living’ self-introduction. I am going to participate in more consumer events. I’ll be happy to educate consumers about what the team of independent advisors at Vision can do for them. And I’m going to shout it out.

And, of course, I’m going to wish each and every Sphere reader a happy, healthy and prosperous 2017!

Lynda Sinclair

Lynda Sinclair

CTM, Vice-President/Leisure at Vision Travel Solutions
With over 30 years in the Canadian retail travel industry, she says she “Lives and breathes what goes on at the front line.” She can be reached at lynda.sinclair@visiontravel.ca.
Lynda Sinclair

Latest posts by Lynda Sinclair (see all)

64% of consumers in CWT survey say travel agents get them the best deals
64% of consumers in CWT survey say travel agents get them the best deals
An elite group of travel agency owners and managers landed in Cancun recently for Carlson Wagonlit Travel’s (CWT)...
Agents get online access to CLIA’s Meetings & Events at Sea program
Agents get online access to CLIA’s Meetings & Events at Sea program
CLIA says its Meetings & Events at Sea Certificate Program, now available online, will help travel professionals...
Vegas Uncork’d unveils latest culinary hotspots
Vegas Uncork’d unveils latest culinary hotspots
At one time Las Vegas was synonymous with free drinks and $4.99 all-you-can-eat buffets. After all, you didn’t come...
IBEROSTAR treats families to last-minute summer deals to Mexico
IBEROSTAR treats families to last-minute summer deals to Mexico
Families looking for a last-minute travel deal can take advantage of IBEROSTAR Hotels & Resorts’ summer deals in...
View all News