Tuesday March 19, 2019
Facebook Twitter Linkedin Linkedin Linkedin Linkedin
logo

Why Lisa Connell likes working with The Travel Agent Next Door

Tuesday, November 14, 2017
Why Lisa Connell likes working with The Travel Agent Next Door

Lisa Connell

Preferred supplier to The Travel Agent Next Door, Royal Caribbean International, weighs in this month on its partnership with the host agency.

The Travel Agent Next Door has a different approach to preferred suppliers, restricting their number and focusing their agents on selling those suppliers. We interviewed representatives from several suppliers to see how this strategy is working for them, including Royal Caribbean International’s Lisa Connell, Director of Sales, Canada.

1. The Travel Agent Next Door is very focused on its preferred suppliers and has limited the number of them. Have they got it right, do you agree with this strategy?

Connell: “The concept is great and we really like the focus The Travel Agent Next Door has on both suppliers and associates. Given though that associates also book a lot of preferred partners they need to understand the ‘why’ behind not just earning more with Top Tier but why and how Top Tier focus can help them succeed in business faster and build a stronger business succession plan.

More news:  Avoya Travel achieves record 2018 sales and network growth

“Royal Caribbean delivers an experience of quality and energy across our fleet that is second to none in our industry. Royal is truly in a category of its own, especially with classes of ships like Quantum and Oasis Class. We are the best multi-generational brand, however we are so much more than just for families.”

2. Part of the preferred supplier strategy is enhanced training opportunities. Is this something that your company is taking advantage of? Do you see results?

Connell: “We have been exclusive with the SME platform. We had The Travel Agent Next Door agents participate in our inaugurals last year and Seminars at Sea this year and would like to continue the focus on this as first-hand experience is key.”

3. Another opportunity is marketing. How is this working for you?

Connell: “Very well. However, we continue to work towards communication quarterly and a review of booking patterns to help improve the focus of marketing and engage associates more.”

More news:  Here is where Royal Caribbean will sail to in Winter 2020-2021

4. Did your company attend the conference?

Connell: “Yes one of the best run conferences in the market! Kudos to Flemming, Penny and the team.”

5. What opportunities did the conference present for your company?

Connell: “Our core focus was on 1:1 time and engagement with associates to learn about their business and how we can help them grow.”

6. Are there any other benefits of working with The Travel Agent Next Door that you’d care to mention?

Connell: “The Travel Agent Next Door is doing a great job at putting the independent home-based model on the map. Flemming’s decades of experience in the market have truly set him apart from others and focusing on quality people both at HQ level and the type of associates that have joined the organization is exemplary.”

Visa-free entry to Brazil for Canadian citizens starting June 17
Visa-free entry to Brazil for Canadian, U.S., Japan & Australian citizens starting June 17
Starting June 17 Brazil will allow visa-free entry to the country for citizens of Canada, the U.S., Australia and...
Air Canada updates flight schedule to cover 98% of planned flying through April 30
Air Canada updates flight schedule to cover 98% of planned flying through April 30
With the 737 Max 8’s return date still unknown, Air Canada has announced it intends to remove 737 Max flying from its...
NCL offers first peek at refreshed Norwegian Sky
NCL offers first peek at refreshed Norwegian Sky
Norwegian Cruise Line has released images of the completed refurbishments of Norwegian Sky as part of the Norwegian...
We are ‘Go for Launch’: Port Canaveral’s Cruise Terminal 3 breaks ground
We are ‘Go for Launch’: Port Canaveral’s Cruise Terminal 3 breaks ground
Outer space met the deep blue sea at a groundbreaking ceremony for Port Canaveral’s new Cruise Terminal 3 complex...
View all News






Get travel news right to your inbox!