‘Knowing your customer’ is probably the #1 rule in sales.
TORONTO — Love is in the air over at The Travel Agent Next Door, which has just announced a new collaboration with marketing agency Travel Lab and the Antigua and Barbuda Tourism Authority to launch a new destination wedding platform.
The online experience will include a specialized website that incorporates social media and content that helps couples navigate their way around wedding planning. A team of dedicated destination wedding experts has been specifically trained on providing insight into getting hitched in Antigua and Barbuda.
“We are taking the guess work out of planning a destination wedding,” said Flemming Friisdahl, Founder of The Travel Agent Next Door. “Not only are we providing content on our Say I DO websites so that couples can get to ‘yes’ quicker, but we have invested the time training specialized agents on getting married in this particular destination and providing agents in our network with very valuable focused leads.”
As for why Antigua and Barbuda? Colin Skeritt, Canadian Director of the Antigua and Barbuda Tourism Authority said it was a logical choice. “Antigua and Barbuda was the winner of the World Travel Awards ‘Caribbean’s Most Romantic Destination’ 2016,” he said. “What we have created here with this partnership is getting that message out, along with ensuring when brides and grooms-to-be have questions, they can be directed to experts who can help them book the whole process.”
In addition, the launch features a post-Valentine’s Day promotion called ‘Tell us your Proposal Story and Win a Free Wedding’. A lucky bride and groom will win a trip to Antigua and Barbuda along with a wedding ceremony, and be part of a social media follow-up campaign showing how easy it is to ‘Say I Do’ in the destination.
“The platform and content are designed to engage the couple to be,” said Brad Miron, CEO of Travel Lab. ‘We can not only share with brides and grooms how easy it is to research and plan a destination wedding, but though this engaging content we can tell the destination’s story and the couple can literally see where they can say I Do.”
The program website, SayIDoAntiguaAndBarbuda.com and the contest are being promoted to targeted consumers through digital, social and peer-to-peer marketing channels to connect with prospective brides and grooms.