‘Knowing your customer’ is probably the #1 rule in sales.
FORT LAUDERDALE — MSC Cruises USA has announced the launch of a new travel agent learning program designed to help trade partners learn about – and sell – MSC Cruises to their clients.
Available on the premier e-learning platform Travel Agent University (TAU), the new MSC Academy will consist of multiple courses, quizzes and checkpoints that detail the cruise line’s history, fleet and onboard experiences.
Upon logging into the TAU learning management system at mscacademy.com, agents will be guided through a specially curated program that discusses MSC’s fleet, brand history, sailing destinations, the MSC Voyagers Club, onboard experiences and more. Other features include informative videos, voiceovers, an audio pronunciation guide and various activities.
Agents can also utilize a central dashboard to review their course activity, track the status of their progress and access rewards, including gift cards, bonus commissions, fams and monthly giveaways. Plus, the program provides a platform for ongoing communication amongst travel agent participants, allowing them to exchange information with others in the industry.
Upon completion, agents will gain exclusive access to MSC Cruises’ travel agent rates and opportunities to participate in seminars at sea. They’ll also receive a complimentary MSC Cruises baseball cap, cell phone business card holder, and current travel agent brochure for their use.
In addition, agents who complete the course prior to the MSC Seaside christening will be invited to a one-night inaugural celebration event aboard the new ship from Dec. 22-23, subject to availability.
Even more, MSC Cruises is offering several booking bonuses upon completion of the course, including US$50 bonus commission on first new FIT booking; $100 bonus commission on first new FIT MSC Yacht Club booking; and double MSC Rewards points for all new FIT bookings through the end of 2017.
MSC Academy is accessible 24/7 through TAU. To kick off the program, any agent who registers for the new course by May 31 will be entered to win a seven-night Caribbean cruise.