Expansion is already in the works at Swoop with announcements of new U.S. and international routes on the horizon for this summer.
TORONTO — Sandals Resorts’ reimagined and renovated flagship resort, Sandals Montego Bay, is sporting all new room offerings, a new ‘living room’ lobby area, and a high-tech conference centre with capacity for up to 300 people.
Plus, coming later this year, several new dining venues will open at the Caribbean favourite: Butch’s Steak and Seafood, specializing in chops and meat; a new Jerk Shack, serving the finest authentic Jamaican jerk; and sushi restaurant Soy. Premium spirits and top-shelf views are also on offer at Latitudes, the resort’s new over-the-water bar equipped with cantilevered hammocks and underwater lighting.
Sandals Montego Bay will also debut a new over-the-water chapel in 2018, where couples can tie the knot with 360-degree, panoramic water views.
First opened nearly four decades ago by SRI Founder and Chairman Gordon ‘Butch’ Stewart, Sandals Montego Bay has remained the heart of Sandals Resorts as the company has grown, expanding across multiple brands and islands.
In 1981 Stewart purchased the Bay Roc, a rundown hotel next to the airport that would become Sandals Montego Bay. Despite any misgivings from Jamaica’s hospitality community, Stewart set out to exceed expectations, a concept that became his marketing modus operandi.
“With this reimaging of Sandals Montego Bay, we have again brought the most innovative concepts in hospitality to the shores of Montego Bay,” says Stewart. “This was the first Sandals resort we opened, and it is with great honour that we reintroduce it to the world as the first in a new generation of luxury hotels, hinged on our infamous core competency: exceeding guests’ expectations.”