Evidence of the latest threat to the Canadian retail travel sector is probably right in your own wallet. It’s your Costco membership card.
TORONTO — Low-cost carrier Primera Air’s expansion into Canada rolls on, with newly announced flights between Madrid and Toronto.
Just weeks after announcing new routes from Toronto to Berlin (starting June 2019), and Toronto and Montreal to Frankfurt (starting July 2019), the Nordic low-fare airline has once again set its sights on Canada with new service between Madrid Barajas International Airport (MAD) and Toronto Pearson (YYZ) starting Aug. 17, 2019.
Flights have also been announced between MAD and New York (EWR) and Boston Logan International Airport (BOS), starting on July 16, 2019 and Aug. 16, 2019, respectively.
Tickets for all three Madrid routes are already available at an introductory price of €149 one way.
“Having operated routes between Northern Europe and Spain for quite some time now, we are thrilled to bring low-fare transatlantic flights to Madrid. We see strong and growing demand for affordable long-haul flights, and we believe this will not only provide more opportunities for travellers, but will also bring more North American tourists to Spain,” said Anastasija Visnakova, Primera Air Chief Commercial Officer.
“We intend to continue providing the lowest fares available and to keep up our range of travel options, which make it easier for travellers to go to destinations in North America, Europe and more.”
Flights will be operated on new Boeing 737 MAX 9 airliners; Primera has place an order for 20 aircraft to serve these new routes. Currently, its transatlantic fleet comprises five new Airbus A321neo aircraft, while short-haul routes are served with a fleet of 10 Boeing NG737 aircraft.
Primera Air is already operating transatlantic flights from London and Paris to various destinations in Canada and the U.S., with new transatlantic flight bases in Frankfurt, Berlin and Brussels announced for 2019.