‘Knowing your customer’ is probably the #1 rule in sales.
TORONTO — Peregrine Adventures, part of the Intrepid Group, is discounting its Europe Adventure Cruising for 2018 departures by up to 30% off.
This limited-time offer is available to book now through April 23, for travel now through Dec. 31, 2018.
Peregrine’s Adventure Cruises include:
In its 40th year, Peregrine Adventures, which specializes in sustainable, experience-rich travel, has seen a 51% increase in North American bookings since 2016. Its biggest growth, said the company, comes from North Americans over 60 years old (65% increase), indicating that baby boomers are influencing a surge in the adventure travel sector.
According to research from a OnePoll survey commissioned by The Intrepid Group in January 2018, the North American baby boomer generation continues to seek adventure through travelling, with 55% stating their travel habits have not changed, and 22% saying they travel more than they did five years ago.
The same study found that baby boomers are searching for adventure in 2018 for three reasons: because they want to try new things (44%), they want to see the world (37%), and they love to experience new destinations (52%).
“Baby boomers are an extremely influential generation; the 78 million-person age group has shaped politics, the economy and now, we are finding, the adventure travel sector,” said Leigh Barnes, director of North America for The Intrepid Group and Peregrine Adventures. “As the first of the baby boomers turned 70 last year, we’ve noticed they have both the assets and the time to travel the world, while also having a bucket list they want to tackle – in a time when travel has never been more accessible to them.”
In direct response to the growth, Peregrine has launched a large range of new trips for 2018, including: traveling to Morocco for the World Sacred Music Festival in Fes; trekking Everest Base Camp on the nine-day Everest in Style tour; and cruising the Atlantic and Mediterranean on a small ship adventure cruise through Portugal, Spain and Morocco.
For more information go to peregrineadventures.com.