‘Knowing your customer’ is probably the #1 rule in sales.
MONTREAL — Air Canada’s Manager, Sales Development, Global Sales Cynthia Farrill is stepping down from her post effective April 30, after 40 years of service with Air Canada.
“It is a huge loss for the Air Canada family” but at the same time the company is happy for Cynthia “and her ability to enjoy this exciting next chapter”, says Air Canada spokesperson Michelle Young.
Based in Toronto, Farrill has had a strong relationship with the Canadian travel trade and is a familiar face at industry events.
She started her career with Air Canada in 1977, as a Customer Sales & Service Agent. From 1992 to 2000 she worked as a Customer Relations Representative. In 2000 she took on the role of Process & Procedures Coordinator and Special Projects Manager, Pearson International Airport. She’s worked in her current position, as Manager, Sales Development, Global Sales for eight years.