Heading into high season for winter getaways, and with spring and summer vacations on the horizon, Black Friday and Cyber Monday promotions are well-timed for the travel industry.
MIAMI — Carnival Cruise Line’s Keep on Rockin’ promotion includes a US$10,000 cash prize, cruises and inaugural celebrations aboard the new Carnival Horizon, gift cards valued at $250, as well as branded “Travel Agents Rock” prizes, all for the cruise line’s retail partners.
Keep on Rockin’ runs through Nov. 5. Each week during the contest period, Carnival will ask agents to demonstrate how they “Keep on Rockin” as travel agents with a question shared on Vice President of Sales & Trade Marketing Adolfo Perez’s Facebook page.
The contest is designed for agents to showcase unique best practices and professional experiences with industry colleagues, says the cruise line. Travel agents may participate in the contest by sharing examples through photos, written descriptions and videos, all of which will be reviewed by a panel of industry leaders and Perez. Winners will be selected based on criteria including creativity, originality and a Carnival ‘fun factor’.
Five winners will be selected each week and will be notified by a Facebook post. A single winner for the $10,000 cash prize will be randomly selected from the 20 total weekly winners at the end of the promotion. All of the final 20 weekly winners will win a European cruise aboard the new Carnival Horizon during her inaugural season on a seven-day sailing departing April 15, 2018 from Barcelona, Spain.
“One of the highlights of the ‘Travel Agents Rock’ program has been seeing the many ways travel agents use their creativity and sales savvy to sell cruises with such great success,” said Perez. “We wanted to showcase some of the best examples of agent creativity by celebrating these ideas with a combination of cash-r prizes, popular rock star-themed giveaways and inaugural celebrations and cruises.”
Contest submissions will be reviewed by Perez and a panel of industry leaders including: Ann Chamberlin, President, NACTA; Robert Duglin, Vice President of Business Development, ASTA; John Heald, Brand Ambassador, Carnival Cruise Line; Charles Sylvia, Vice President of Membership and Trade Relations, CLIA.
Through the sweepstakes promotion, five travel agents will be selected to win prizes each week including:
For complete rules and regulations for the “Keep on Rockin’” Sweepstakes, travel agents may visit GoCCL.com.