‘Knowing your customer’ is probably the #1 rule in sales.
MIAMI — Starting in 2022 Norwegian Cruise line will take delivery of four brand new 3,300-passenger ships, with one new ship every year for the next four years, plus an option for two additional ships to be delivered in 2026 and 2027.
NCL’s parent company Norwegian Cruise Line Holdings Ltd. signed off on the deal with Fincantieri S.p.A. The contract price for the four vessels is approximately Cdn$4.45 billion.
The new class of ships will build on the brand’s most recent Breakaway-Plus Class ships. NCLH says details on the ships’ “many innovative guest facing and first at sea features” will be announced at a later date.
“This new class of ships will continue Norwegian Cruise Line brand’s legacy of introducing meaningful innovation to the cruise industry,” said Frank Del Rio, President and CEO of Norwegian Cruise Line Holdings Ltd. “This order continues to highlight our disciplined new-build program, extends our growth trajectory well into the future, enhances our already attractive earnings profile, and drives expected long-term returns for our shareholders.”
Added Andy Stuart, President and CEO of Norwegian Cruise Line, “For the past 50 years, Norwegian Cruise Line has been focused on offering our guests the very best in cruising. It is with great excitement that we look ahead to our next 50 years, which includes this next generation of ships that will offer guests the innovative experiences that have come to define the Norwegian Cruise Line brand.”