The Canadian travel industry is fuelled year after year by huge volumes of ITC package sales to sun and sand destinations. So does that mean we’re immune to 2019’s travel trends? Not at all.
TORONTO — Intrepid Group, the multi-brand travel company consisting of Intrepid Travel, Peregrine Adventures, Urban Adventures and more, is now officially the world’s largest B-Corp certified travel company.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose, says Intrepid. After a three-year accreditation process, the certification “represents Intrepid’s commitment to use business as a force for good”.
Intrepid cites recent studies that show the demand for travel to have a positive purpose is growing. According to the global Sustainable Travel Report by Booking.com, the majority of Canadian travellers (87%) say they want to travel sustainably. And according to the most recent Nielsen Global Survey of Corporate Social Responsibility and Sustainability, 66% of global respondents said they’re willing to pay more for products and services that come from companies that are committed to positive social and environmental impact, up from 55% in 2014.
Intrepid Group (with a new website at https://www.intrepidgroup.travel/) got its start 30 years ago and specializes in small-group, locally-led and locally-sourced tours with the mantra ‘Changing the way people see the world’.
“Now, as the world’s largest adventure company, our ethos hasn’t faltered; in fact, as a business, we see a greater need to provide sustainable tourism for our 250,000+ travellers every year,” says Intrepid. “It was one thing to say we were a sustainable tour operator and another to prove it. The certification means more than a stamp of approval. The certification represents Intrepid’s commitment to upholding the highest level of social and environmental standards – over profit.”
The company adds that the three-year process assessed and verified Intrepid’s ‘Purpose Beyond Profit’ approach including what percentage above the minimum wage the lowest-paid workers receive, how diverse the board and executives are and whether there is a company-wide recycling program.