‘Knowing your customer’ is probably the #1 rule in sales.
SEATTLE — Holland America Line is making it easier for travel professionals to become experts with the launch of its redesigned PartnerSHIPS web portal.
Exclusively for travel professionals, the new GoHAL.com is more user-friendly, allowing agents to book, plan, promote and learn how to successfully sell Holland America Line cruises and Land+Sea Journeys.
In addition to a navigation toolbar at the top with drop-down menus for each tab, users can scroll to the bottom of the homepage and find quick links to some of the more popular topics. There’s a larger toolbar featuring three primary areas on the site: POLAR Online, Promo Toolkit and Holland America Line Academy. Agents also can see upcoming events, read the latest e-Newsletter and meet their business development manager on the homepage.
Under the navigation toolbar at the top, the ‘Learn’ section features Holland America Line Academy and the Specialist Training Courses that were launched earlier this year, as well as POLAR Online booking tips, FAQs and upcoming events such as seminars, conferences and familiarization trips.
In the ‘Plan’ tab, agents can find all of the collateral they need to plan cruises for their clients including eBrochures, product announcements, a deck plan reference guide, cruise finder, sailing schedule, AFAR Destination Guides and information about life on board, Land+Sea Journeys, Journeys Ashore, family cruising and cruising with children.
The ‘Promote’ tab features a message from Eva Jenner, vice president of sales, and the latest promotions, as well as templates to create customized advertising and marketing materials such as flyers, banner ads and emails. Site visitors also have access to the company’s extensive image library so they can use vivid imagery to promote the cruises.
Travel professionals will find additional access to the POLAR Online booking engine in the ‘Book’ tab. Important information about visas and passports, cancellation policies, groups, gift orders, the air program, check-in and Travel Professional Appreciation Fares also are located in this area.
Additional features at GoHAL.com include a ‘Chat with Us’ button that enables travel professionals to communicate online in real time with Holland America Line’s reservations team.
“We sent out a survey to our travel partners earlier this year asking how we can help them grow their business, and one of the top answers was to develop an easy-to-navigate travel professional portal that puts everything at their fingertips,” said Jenner. “We listened to our travel partners, and I am thrilled to announce that the new portal — GoHAL.com — is finally here.”