Posted on March 12, 2018
VANCOUVER — Starting today Tourism New Zealand is incentivizing travel agents with a US$500 trip credit available to the first 50 agents to book an independent fam with Tourism New Zealand’s Explore PLUS program.
Participating airlines include American Airlines, Fiji Airways and, new to the program, Hawaiian Airlines, which now offers travel agents a $500 return airfare.
The independent fam must be booked by Aug. 12 to qualify for the trip credit, and travel must take place between Sept. 1 – Nov. 11.
“We recognize agents have limited time and so we developed a program that lets them travel when they want, the way they want, and with whom they want,” says Michelle Rosenberg, Tourism New Zealand’s Senior Manager of Trade Partnerships, North America. “The program is very flexible and allows agents to design their very own New Zealand experience.”
Agents must sign up for the 100% Pure New Zealand Specialist Program to take part. Last September the program introduced Explore PLUS, a heavily discounted independent fam benefit designed to help travel professionals build in-depth destination knowledge first-hand.
To apply for the Explore PLUS program, travel agents must complete the 100% Pure New Zealand Specialist Program at the Bronze or Silver levels. Agents will earn Gold level status by completing their fam.
The number of Canadians holidaying in New Zealand from February 2017 – January 2018 was 41,152, a 20.8% increase over the previous year.
Four out of five Canadian visitors include other destinations as part of their itinerary to New Zealand, with Australia being the most popular country en route. Canadians tend to stay in New Zealand longer than their American neighbours and they generally spend more during their stay.
More two-thirds (67.4%) of Canadian visitors to New Zealand travel beyond the main tourist centres to the regions.
And more than half (53%) of Canadian arrivals are holiday visitors, and over half are 45 years of age or older.
Two-thirds are first-time visitors to New Zealand. Ontario and particularly Toronto is Canada’s leading source region for visitors to New Zealand, followed by B.C.
The cruise market is picking up too. Arrivals currently sit at around 10,000 per annum, but have grown rapidly. This has helped contribute to the overall aging of the Canadian visitor, with youth arrivals largely unchanged in the past five years, says Tourism New Zealand.