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Dynamic pricing is driving sales for value brand CostSaver

Dynamic pricing is driving sales for value brand CostSaver

Tuesday, March 13, 2018

TORONTO — CostSaver, part of The Travel Corporation lineup, is thanking travel agents for an “exceptional” 2017 and double-digit growth rates upwards of 19% so far in 2018.

CostSaver’s ‘Ready To Go’, using a dynamic pricing model, has simplified agent sales for the brand, says TTC. “Enter the magic C3 Factor, a simple three-step holiday offering that enables agents to gain more clients, cut time by planning and booking within 20 minutes and close the sale to with a rate that will never be better value than it was on that day.”

Wolf Paunic, who heads up both CostSaver and Trafalgar Canada, says: “We are thrilled to see CostSaver evolve to become something of a revolution in the eyes of our valued partners. We knew that Canadian agents wanted a holiday offering that was simple, effective and drove sales at pace and it’s rewarding to see CostSaver really resonating. We are confident that the C3 Factor will create even greater sales success and lead to 2018 being a bumper year.”

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CostSaver’s dynamic pricing model allows agents to book clients on a GIT (Guided Independent Tour) as opposed to FIT (Fully Independent Travel) with savings of up to 25% when choosing GIT over FIT, adds Paunic.

Prices start at $111 per day and the lineup includes Europe and Britain, the USA and Canada, and Central and South America.

CostSaver packages are bookable via the company’s trade site or through the res team. The dynamic pricing ‘Ready To Go’ rate means clients “will be guaranteed the best available value is the one available on that day, creating an urgency to close the sale even more quickly to add to their exceptional holiday”, says Paunic.

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