Heading into high season for winter getaways, and with spring and summer vacations on the horizon, Black Friday and Cyber Monday promotions are well-timed for the travel industry.
MIAMI — Crystal has ramped up its rewards program for travel agents, giving extra attention to top performers who sell the line’s Ocean, River and Yacht Expedition experiences.
The Elite Partner Program is open to all agents with qualifying revenue and includes tiered incentivized levels that increase commission and add complimentary travel rewards with increased sales. New for 2018 are customized direct marketing campaigns and confirmation of complimentary earned voyages up to 60 days prior to departure date for qualifying agents.
In addition to post-sales rewards, Crystal is offering a dedicated team of Strategic Business Development managers (SBDMs) to assist agents in growing their luxury business. The company will also soon introduce its online Partner Resource Center and expanded Travel Agent University.
“We sincerely appreciate the valuable time and effort that travel professionals put into developing and growing their luxury business, and have designed the Elite Partner Program to reward these efforts, and provide them with the necessary tools to help them do so,” says Carmen Roig, senior vice president of marketing and sales. “We are delighted to present our partners with more opportunities to grow their Crystal portfolios, as Crystal’s own offerings expand and give travelers more options to fulfill their travel wishes.”
Along with increased commissions to accompany increased sales, the Elite Partner Program qualifies agents for ‘Bronze’, ‘Silver’, ‘Gold’ or ‘Diamond’ Elite recognition, with Diamond-tier agents earning participating in Crystal’s annual sales gala celebration. Top agents will also have access to the Elite Partner Desk (formerly the Platinum Desk), a dedicated phone resource. Moreover, agents can earn direct mail marketing campaigns customized for their clients, complimentary voyages for two and special rates on additional Crystal travel experiences.
“Beyond the well-earned reward of a pampered holiday travel aboard Crystal’s elegant ocean and river ships and yacht, we relish the opportunity for our travel partners to experience the celebrated luxury of the Crystal brand, and the intangible details that distinguish us from the industry,” says Roig. “Travel agents are our best ambassadors to our guests, and we value their discerning support and loyalty.”
Travel agents can make reservations and get more information about Crystal’s new Elite Partner Program by contacting their SBDM directly, or a Crystal specialist at 800-446-6620.