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CALGARY — In what can be considered the ultimate scavenger hunt, WestJet has unveiled its newest marketing video titled #WestJetSeatCity.
Launched in partnership with the Las Vegas Convention and Visitors Authority (LVCVA), the video follows three couples from Flight 1116 on April 30, 2018 as they seek out their WestJet “seats” somewhere in Sin City. One couple’s hunt leads them up front and centre at the Fountains of Bellagio, another couple is led centre stage at Cirque du Soleil, while the third couple is brought ringside at a UFC fight.
“Las Vegas is a unique adventure with so much to offer Canadians looking for a quick getaway,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “The campaign harnesses what both WestJet and Vegas are known for – unforgettable experiences that speak to the hearts of our guests and visitors. There is no better way to get there than with WestJet, Canada’s biggest airline to Las Vegas.”
Cathy Tull, Chief Marketing Officer for the LVCVA, said that it’s through partnerships with airlines like WestJet – which offers more seats to Las Vegas than any other international airline – that Las Vegas is able to connect with Canadians in new and unique ways.
“As seen in the #WestJetSeatCity video, Las Vegas is a premier vacation destination for Canadians, inviting visitors to enjoy breathtaking entertainment, over-the-top attractions, exciting sporting events and much more,” she said.
#WestJetSeatCity is the second experiential campaign the airline has partnered on with the LVCVA and Rethink. Last year’s ‘Las Vegas Desert Lights’ video received two Guiness World Records for spinning the world’s largest LED wheel in the desert outside of Las Vegas.
Since 2005, WestJet has flown more than 8.9 million guests to Las Vegas, making it one of its top destinations. It currently serves Vegas from Calgary, Edmonton, Vancouver, Regina, Saskatoon, Toronto and Winnipeg, across 65 weekly flights during its summer schedule.