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Canadians among the world’s least digitally dependent travellers

Canadians among the world’s least digitally dependent travellers

Wednesday, November 8, 2017

TORONTO — It’s bad news for travel tech companies but potentially good news for bricks-and-mortar travel agencies: Canadians rank in the bottom third of the world’s most digitally dependent travellers, based on their average reliance on mobile, Internet and digital technology for travel-related purposes.

The 2017 Travelport Digital Traveler Research Report, published by Galileo and Worldspan parent company Travelport, is based on a global online survey of 11,000 travellers in 19 countries including 500 Canadian respondents.

Among the report’s findings:

When planning a trip:

  • 83% of Canadian travellers use peer to peer reviews
  • 77% use travel sites to discover new destinations based on their interests
  • 57% use videos and photos posted by friends on social media as part of their research

When booking a trip:

  • 35% of Canadian travellers research and book their trip on a mobile device
  • 62% avoid hotels that charge for WiFi

When on the trip:

  • 59% of Canadians believe digital boarding passes and e-tickets make travelling easier
  • 64% feel a good digital experience is important when choosing an airline
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When at the destination:

  • Canadian travellers use an average of 14 different categories of apps when travelling
  • 65% of Canadians leave reviews on review sites

The 2017 Travelport Digital Traveler Global Rankings meanwhile show that Canadian travellers have been slow to use smartphones for booking and boarding a plane, with 59% saying digital boarding passes and e-tickets make travelling easier, compared to a global average of 70%.

Here’s the complete list of the ‘The 2017 Digital Traveller Global Rankings’:

  1. India
  2. China
  3. Indonesia
  4. Brazil
  5. Saudi Arabia
  6. Mexico
  7. South Africa
  8. United Arab Emirates
  9. Colombia
  10. Italy
  11. United States
  12. Spain
  13. France
  14. Russia
  15. Canada
  16. Australia
  17. United Kingdom
  18. Japan
  19. Germany
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