Avoya Travel says its new Avoya Infinity marketing tool “is one of the many ways we’re promoting the benefits of using a travel agent.” A blogger campaign launched by Avoya in the second quarter of 2017 as part of the Avoya Infinity strategy is a modern word-of-mouth campaign “that creates trustworthy connections between new travel consumer markets and their independent vacation planners,” says the company.

“By focusing the strategy on elevating the value of travel professionals in ways not done before, Avoya’s campaign highlights the company’s unique value proposition of combining easy online search with the expertise and personalization of Independent Vacation Planners in the Avoya Network to provide the best vacation possible for customers.”

Avoya has partnered with a network of influential bloggers on the campaign. “Leveraging their trusted relationships and significant reach, bloggers are creating content unique for their engaged audiences to showcase the Avoya brand and promote the benefits of using travel professionals in vacation planning at the forefront of their posts.”

Blogs like Walking On Travels’ ‘Avoya Travel Offers a Little Extra Travel Planning Help to Busy Parents’, and ‘Take The Stress Out of Vacation Planning with Avoya Travel’ by Carmen’s Luxury Travel, are two examples of the targeted word-of-mouth articles. Avoya says the articles are influencing positive consumer engagement and interest in connecting with an Avoya agent.

Avoya Infinity is the company’s new consumer-focused model that puts Avoya agents at the centre of a 7-step customer journey loop.

“Avoya Travel’s new influencer campaign is a notable example of the innovative marketing we’re implementing to elevate the value that modern travel professionals offer in vacation planning,” said Sam McCully, Senior Vice President of Marketing.

“We’re thrilled to be reaching new travellers and generating more high-quality customer Live Leads for the Independent Vacation Planners in the Avoya Network.”