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TORONTO — AMResorts is bringing its aggressive growth strategy to Saint Lucia, announcing its intentions to open two luxury all-inclusive resorts on the island by 2020.
AMResorts isn’t saying yet how the new Saint Lucia properties will be branded. AMResorts has six brands in all: Zoetry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Now Resorts & Spas and Sunscape Resorts & Spas.
The two new properties mark AMResorts’ entry into Saint Lucia, taking its footprint beyond Mexico, the D.R., Jamaica, Curacao, Puerto Rico, Panama and Costa Rica.
In 2015 AMResorts announced it was also heading into Aruba with Zoetry Isla Di Oro Aruba, set to open in summer 2018.
AMResorts’ parent company Apple Leisure Group (ALG) says it has 16 properties in the development pipeline and will have more than 60 open resorts across Mexico, the Caribbean, Costa Rica and Panama by 2019.
AMResorts’ two new resort management deals in Saint Lucia will be the flagships of the new luxury resort and residential community Canelles Resort and Residences at Honeymoon Beach. Located on 209 acres on Saint Lucia’s southeast coast, the project will also feature an 18-hole Nicklaus Design Golf Course and Club and luxury condominiums and villas upon its completion in 2020.
ALG says it is responsible for delivering every two out of 10 travellers to the Caribbean region. The company adds it is on pace to sign its 100th resort and surpass the 20,000 room milestone by 2020.
“St. Lucia is an easily accessible slice of paradise, with nonstop flights available from several major gateways in the U.S. and Canada year-round,” says Gonzalo del Peon, President of AMResorts. “Recognized as one of the world’s most beautiful islands, the destination’s unique mix of award-winning beaches, lively culinary scene, rich culture and natural beauty make it the perfect fit for our portfolio.”