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MONTREAL — Air Canada has signed a new agreement with Amadeus that will enhance customer experience, improve profitability and operational performance in support of its growing international network.
The carrier has signed for the full Amadeus Altéa Suite passenger service system (PSS) including reservations, inventory, and departure control solutions. The Amadeus Altéa Suite, once fully implemented, will enable Air Canada to enhance customer experience by delivering more consistent and personalized customer service based on individual customer preferences and attributes, pursue additional revenue generating opportunities, and improve operational efficiency.
To support Air Canada’s international network, the Altéa Suite will help Air Canada achieve closer integration with its codeshare partners and within the Star Alliance – more than two thirds of which are also Altéa carriers.
In addition to these solutions, the carrier will implement a range of other Amadeus IT solutions such as Anytime Merchandising, Customer Experience Management, Payments, Revenue Integrity, Group Management and Passenger Recovery. With the implementation of Amadeus Anytime Merchandising, Air Canada will be able to propose personalized offers according to individual preferences.
The combination of the Altéa Suite and Amadeus Anytime Merchandising will, in particular, ensure that Air Canada is well equipped to address evolving industry initiatives such as IATA’s New Distribution Capability (NDC).
At the same time, the renewed multi-year distribution agreement, signed in parallel to the Altéa Suite agreement, supports Air Canada’s focus on delivering a consistent brand and customer experience across channels, a key aspect of its international growth. Amadeus users worldwide will be able to access Air Canada’s industry-leading customizable fare products and availability via the Amadeus global distribution system, as well as the carrier’s ancillary offerings.
Today, Amadeus travel agencies can seamlessly book Air Canada’s full range of branded fares and select ancillary services, such as Preferred and Advance seat options. Future end-to-end connectivity will also enable integration of the airline’s Corporate Rewards, Flight Pass and dynamic pricing offers.
“This new agreement with Amadeus marks the evolution of what has been a long, successful and strategic partnership. We see the benefits of having a fully integrated IT and distribution strategy which brings the strongest distribution capabilities as well as next-generation airline IT services to our customers worldwide,” said Lucie Guillemette, Executive Vice President and Chief Commercial Officer, Air Canada. “This agreement supports Air Canada’s business strategy for delivering a more personalized travel experience to improve customer service across all touch points to support and improve the profitability of our international expansion and improving how we sell, distribute and deliver our products and services. It will enable us to better integrate our systems with our codeshare and Star Alliance partners.
Air Canada is targeting full Altéa Suite implementation in 2019. The renewed distribution agreement between Amadeus and Air Canada is effective immediately.
As of the first half 2017, 199 customers had contracted either of the Amadeus Passenger Service Systems (Altéa or New Skies) and 189 had implemented either of Altéa or New Skies.