‘Knowing your customer’ is probably the #1 rule in sales.
MONTREAL — Air Canada has just released a new video of friends and family reuniting at airports and no, we’re totally not crying.
As part of a larger campaign launched in November to celebrate the feeling of ‘Home’, the video features various tearful reunions at arrival gates in Toronto, Vancouver and Montreal airports. Mothers and daughters, brothers and sisters, and friends separated by distance are seen embracing and shedding happy tears as they reunite for the holidays.
To pull at the heartstrings even further, Air Canada pilots and flight attendants offered welcome home gifts that included giant teddy bears, balloons and flowers to arriving customers on select flights. Some were even surprised with free tickets to bring them back home to loved ones again.
“The arrivals gate is an emotional and personal place for many of us, full of the excitement and anticipation that come from reunions with loved ones,” said Andy Shibata, Managing Director, Brand at Air Canada. “For travellers, stepping out into the arrivals area is often the first moment where they truly feel like they’ve arrived home. That is such an important part of the holiday season for so many of our customers, so we wanted to do our part to make it extra special.”