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TORONTO — Contiki has kicked off its largest campaign of the year with the introduction of the Contiki SEVEN, a set of worldwide experiences handpicked by the youth adventure travel brand that will be promoted for the next 8 weeks.
The campaign encourages young Canadians to experience their own version of the 7 Wonders of the World with Contiki.
The company says the idea behind Contiki SEVEN came from a recent survey, conducted by the brand, which found that nearly 75% of millennial respondents from across Canada said they are planning to try new experiences in 2019, with over half saying that encountering new experiences was a deciding factor in their travels.
From now through April 14, 2019, clients can save $250 off 28 of Contiki best-selling adventures.
Agents will also be able to join in on the fun, with a chance to win prize packs throughout the campaign on the Contiki Canada Travel Agents Facebook page, plus entering to win a trip plus airfare and earning money as part of its revamped Contiki Rewards program.
The first destination in the Contiki SEVEN spotlight, Thailand, takes the spotlight from Feb. 18 to March 3, 2019. During those two weeks, a selection of Contiki’s most popular trips that visit the ‘Land of Smiles’ will be on a limited time offer of $250. They include Big Indochina Adventure, Bangkok to Singapore Adventure, Munch Asia, Total Thailand, Total Thailand plus Thai Island Hopper West, Northern Thai Highlights and Thai Tripper North.
Over 250,000 Canadians visited Thailand in 2017 according to the Tourism Authority of Thailand (TAT), and TAT expects total arrivals and revenue from the region to rise by 10%.
That’s in line with numbers from young travellers, with Contiki Canada having seen a 26% year-over-year increase in bookings for its popular Thai Island Hopper West trip.
Contiki has added more departures over the peak period in the western Thai islands, and for the first time, will be operating its highly popular Thai Island Hopper East trip in the winter months of December, January and February.
With Contiki SEVEN agents will be able to turn every booking into a cash incentive. With the launch of the 2019 Contiki Rewards program, agents can earn $250 for every five passengers booked on any Contiki trips that are seven days or longer.
For every additional 5 passengers booked, agents will receive another $250 in cash. Agents just need to fill out the ‘2019 Cash Incentive’ form, which can be downloaded at contiki.com/agents, and email it to email@example.com.
Contiki will also be running a national contest asking participants to pick their seven favourite Contiki trips from the campaign, and in exchange will be giving one lucky Canadian winner one of their seven chosen trips for free, with airfare included.
This contest will run for the duration of the Contiki SEVEN campaign at https://www.contiki.com/ca/en/activity/contiki-7.
Additionally, Contiki will be giving away destination themed prize packs through its Contiki Canada Travel Agent Facebook page. Throughout the campaign, there will be fun and engaging ways to enter and multiple prizes to be won. Agents are encouraged to check the Facebook group on a regular basis to see what Contiki is giving away and special spot prizing.
The Contiki SEVEN campaign will run for a total of eight weeks, offering $250 off 28 of Contiki’s top trips, including:
For more information, agents can visit contiki.com/ca/en/activity/contiki-7 or speak with their local sales and business development manager.
To check out Travelweek’s exclusive interview with Dave Marathakis, National Sales Manager for Contiki Canada, with his own top 7 picks for Thailand experiences – all available through Contiki – click here.