Jamaica Tourist Board unveils ‘A One Love Rewards Program’ – revamped agent specialist training platform Print E-mail
Friday, 03 February 2012 13:20

TORONTO — The Jamaica Tourist Board (JTB) has launched its new and revamped travel agent specialist program, A One Love Rewards Program, through Questex Media’s Travel Agent University, the industry’s largest online travel education website.

There have been a number of changes to its tourism offerings so it made sense to bring the program up to date and make it bilingual, said Philip Rose, the new Regional Director, Canada for the JTB.

Jamaica’s A One Love Rewards Program serves as a dedicated training platform for the travel agent community to become experts on the destination. The first 10 travel agents to pass the series’ final exam by Feb. 15 will become eligible to win an all-expenses-paid trip to Jamaica.

In addition to learning about the island, travel agents will also earn rewards points as they complete the curriculum. Travel agents can login to the step-by-step instructional website at tauniv.com/jamaica. The JTB is offering a range of benefits to graduates including a monthly award of $300 to the top-booking Jamaica agent of 10 or more bookings, a downloadable graduate diploma from Travel Agent University, on island VIP service for A One Love Rewards Program members, a preferred agent listing on the official VisitJamaica.com website, exclusive consultations with JTB business development managers, VIP familiarization tours, and an A One Love Rewards Program branded gift after the first five bookings. Additionally, agents will receive Jamaica’s monthly e-newsletter, which lists deals from across the island for clients to consider.

The new training program is in addition to the Jamaica Travel Jamboree whereby the top 100 travel counselors in sales volume in Canada from Feb. 1 through the end of the year will qualify for a trip to Jamaica in April 2013.

“With our new travel agent specialist program, the JTB will engage with highly motivated agents to get them enthusiastic about booking Jamaica,” said Rose.

The Canadian market has been increasingly important to Jamaica with double digit gains recently. With 323,000 visitors in 2010, Rose expects that number to increase for 2011 when final figures are compiled. He is looking for 375,000 this year with increased lift from Canada and the 50th anniversary of Jamaica’s independence when many of the Jamaican Diaspora will return home for the festivities.

The new convention centre in Montego Bay, cruise facility in Falmouth and upgraded airports are also positive signs for the future, he says.

He plans to expand the JTB’s use of social media.

To register for Jamaica’s A One Love Rewards Program, visit tauniv.com/jamaica.

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