MONTREAL — Transat A.T. has acquired the assets of tour operator Vacances Tours Mont-Royal, which operates in Quebec under the TMR brand.

“Transat, which already sells 180,000 seats a year to Vacances Tours Mont-Royal, is acquiring a longstanding partner and continuing the implementation of its vertical integration strategy,” said Transat A.T. Inc. President and Chief Executive Officer Jean-Marc Eustache.

Founded in 1969, Vacances Tours Mont-Royal is a tour operator specializing in the sale of sun packages to destinations including Cuba, Dominican Republic and Mexico. The company has 80 employees based in Montreal and nearly 50 at its destinations.

Anna Malito, Vice-President, Strategy & Development – Product, at Transat, will serve as President and General Manager of Vacances Tours Mont-Royal, which will continue to operate as a distinct entity, with its own trademark and existing hotel partners, and will retain the team of employees that has contributed to the company’s success for nearly 40 years.

The acquisition takes effect on Feb. 1, 2012. Details of the transaction are confidential.