Tuesday April 24, 2018
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Digital Content & Product Specialist

Posted on April 5, 2018

Travelweek Group

About Travelweek

The Travelweek Group of Companies has been keeping travel agents up to date with the latest travel industry news for 45 years. Today, in addition to the weekly printed publication Travelweek, there is Travelweek Daily sent by e-mail, the French-language Profession Voyages, the monthly Travel Professional, our comprehensive website Travelweek.ca, Envoy Networks distribution, an agent e-learning platform, the new virtual reality product and more.

Job Description

The Digital Content Specialist will take ownership of digital side of Travelweek including travelweek.ca, Travelweek Daily, social media, video to maximize traffic and other marketing metrics. This includes:

  • Posting articles and photos through WordPress in consultation with the editorial team
  • Manage updates of the website and newsletters by coordinating freelance developers and graphic designers
  • Creating and sending Travelweek Daily e-newsletter
  • Analyzing Google Analytics and other metrics to maximize traffic and engagement
  • Project management of online campaigns for clients
  • Posting on social media channels and driving ongoing social media strategy
  • Providing formal and ad-hoc reporting of statistics and metrics
  • Working with videographer and clients on video content


  • WordPress experience – Intermediate
  • Email Campaign Management – Intermediate
  • SEO
  • Google Analytics – Intermediate
  • Social Media Management – Experience with Buffer preferred
  • Campaign Management
  • Account and Relationship Management
  • Video editing experience – An Asset
  • Competent English Writing Skills – Required


  • Graphic Design – Adobe Creative Suite
  • SEO
  • Reporting
  • Google Analytics

Start Date


To apply

Send your Résumé and Cover Letter to Michael Smith at michaels@travelweek.ca with the subject line; ‘Digital Content & Product Specialist’.

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