Saturday May 26, 2018
Facebook Twitter Linkedin Linkedin Linkedin Linkedin
logo

Take that, Internet!

Sunday, January 14, 2018

Take that, Internet!

I’ll bet you are like me: whenever you explain to someone what you do, and they say “Really? Travel agents still exist?”, you want to sigh. (Or spit.)

Yes, the Internet is full of great travel information and booking sites, but we’ve learned that by providing extra value, knowledge and service, we prove our worth 10 times over.

Which is why it drives me crazy when I see an agent who has simply accumulated a bunch of confirmations for his or her clients, popped them into an email and closed the books on that booking.

Folks, we have to be better than the Internet. Itineraries must be detailed but exciting, in chronological order and including more than just a confirmation number or a PNR. Build the anticipation and credibility by including shopping, sightseeing and restaurant reviews and, if you can, personal insights and recommendations. Even travel advisories.

There are some excellent services that will enable you to present your itineraries in an attractive way. (Travel 42 and Umapped come to mind). Ask if your host agency subscribes to such a service, get some training on it and I promise it will be great for your client relationships and your brand.

More news:  A life preserver for struggling small agencies

Your clients will want to share their itineraries with friends and family and help spread the word about what a great travel advisor you are!

Lynda Sinclair

Lynda Sinclair

CTM, Vice-President/Leisure at Vision Travel Solutions
With over 30 years in the Canadian retail travel industry, she says she “Lives and breathes what goes on at the front line.” She can be reached at lynda.sinclair@visiontravel.ca.
Lynda Sinclair

Latest posts by Lynda Sinclair (see all)

Buenos Aires, Zagreb, Porto & Bucharest: Air Canada launches them all, and thanks agents
Buenos Aires, Zagreb, Porto & Bucharest: Air Canada launches them all, and thanks agents
Air Canada’s newly appointed Vice President, Global Sales and Alliances, John MacLeod says travel agent support...
Canadian icon Delta Hotels going global with properties in Europe, Asia
Canadian icon Delta Hotels going global with hotels in Europe, Asia
Delta Hotels, part of Marriott International, has opened its first hotel in Europe.
Update: Hola Sun has flight details for returning passengers
Hola Sun negotiating with other airlines to add seats for summer
Hola Sun is keeping its trade partners in the loop with another Cubana de Aviacion update.
TICO’s annual general meeting set for June 26
TICO’s annual general meeting set for June 26
The Travel Industry Council of Ontario has sent out a reminder about its AGM taking place next month.
View all News






Get travel news right to your inbox!