Monday October 15, 2018
Facebook Twitter Linkedin Linkedin Linkedin Linkedin
logo

Marketing through Facebook

Wednesday, May 23, 2018

Marketing through Facebook

Imagine targeting your ideal client quickly, effectively and affordably. Seems pretty good? Even better, it’s right under your nose.

It’s called Facebook.

Digital media expert Adrian Brijbassi is a strong proponent of using Facebook to build your business. Brijbassi is the managing partner and editor of Canadian consumer travel and culture website Vacay.ca (over 100,000 visits per month) and VacayNetwork.com, the online travel magazine. Together they have 3,500 friends on Facebook.

Brijbassi believes you should market through Facebook because, as he puts it, “It’s where your customers are and it allows for engagement with your product, word of mouth buzz and provides insights into what your most popular products are.”

Even if you don’t have a personal Facebook page, he suggests you have a business one. It’s easy to sign up (just go to Facebook.com – it’s a slightly different process from a personal page signup as there are more analytics).

You can even have more than one FB business page: not a bad idea if you have more than one target audience. For example, you can have pages based on your niche (‘Wine-tasting vacations’) and another by your location (‘Red Deer’s Favourite Travel Agent’). Specificity is very important based on what potential customers are going to be searching for.

More news:  WheelsUp: Your one-stop shop for agent deals, fams and promos

How often should you post? Brijbassi suggests a minimum of five times and a maximum of 10 times a week. Programs such as Hootsuite allow you to create multiple posts at one time yet stagger the timing of their posting. You can also ‘Schedule’ content on Facebook so you can write a week’s worth of posts in one sitting and designate each one to publish at a specific date and time in the future.

If at all possible include a visual as they are hugely important (video even more than still) as your views will increase with visuals. You can link visuals from, for example, a tourist board YouTube page –da but don’t forget to obtain permission from a tourist board or tour operator to use their video. Even better: if you can, post your own videos.

Next month we’ll discuss how to build your followers – which means clients – which means business!


Lynda Sinclair, CTM, is the Senior Vice-President – Leisure at Vision Travel Solutions, which has an ever-expanding and vibrant program for independent agents. With over 30 years in the Canadian retail travel industry, Lynda says she “lives and breathes what goes on at the front line.” She can be reached at lynda.sinclair@visiontravel.ca.

Lynda Sinclair

Lynda Sinclair

CTM, Vice-President/Leisure at Vision Travel Solutions
With over 30 years in the Canadian retail travel industry, she says she “Lives and breathes what goes on at the front line.” She can be reached at lynda.sinclair@visiontravel.ca.
Lynda Sinclair
Overcapacity concerns, downward pressure on fares? No worries, say Carnival Corp., RCCL
Overcapacity concerns & downward pressure on fares? No worries, say the world’s two biggest cruise companies
Cruise companies have finally realized that it’s just as important, if not more so, to keep your travel agent...
Sunwing to offer Miami for the first time this winter
Sunwing to offer Miami for the first time this winter
For the very first time this winter, Sunwing is adding Miami to its list of vacation destinations with up to 10 direct...
TL Network agents “reaping the benefits and getting the leads”
TL Network agents “reaping the benefits and getting the leads” from Agent Profiler
TL Network agents came out in droves last night for the Toronto area Fall Regional and Regional Mixer, now branded as...
Intrepid releases annual ‘Not Hot List’ in response to overtourism
Intrepid’s releases annual ‘Not Hot List’ in response to overtourism
In an effort to raise awareness about overtourism, particularly in Asia it has become a major issue, Intrepid Travel...
View all News






Get travel news right to your inbox!