MIAMI — Michelle Grenier, a travel industry veteran who’s worked at some of Canada’s top tour operators, has joined Bahia Principe Hotels & Resorts as its new account manager for the Quebec market.

In her new role, Grenier, who’s based in Quebec, will be responsible for implementing business, communication and marketing initiatives to increase the sales and visibility of the brand throughout Quebec, a large source market for the Bahia Principe brand.

With over 28 years of experience in sales and communications, Grenier was most recently at Travelsavers where she was responsible for the growth, retention and engagement of the licensees in Quebec. Prior to Travelsavers, she also served as a tour operator representative and sales manager at Signature Vacations and The Travel Corporation.

Grenier also has experience in the agency side of business, having started her career in the travel industry as a destination representative in Mexico, the destination with the second largest number of Bahia Principe properties.

“We’re thrilled to have Michelle join a group of passionate and talented people focused on increasing Bahia Principe’s relationship with all key publics in the travel sector in Canada,” said Helen Montijano, vice president, sales & marketing, USA and Canada. “We’re confident that her experience, deep understanding of the market and drive for success will make her a valuable asset to our team. We look forward to celebrating many successes together with Michelle in the near future.”

Grenier can be reached at mgrenier@quadrainnovations.com.