DALLAS — Amadeus has named Elena Avila, the current global head of airline strategy, as its new Executive Vice President, head of Airlines for the Americas.

Avila will drive the business and solution strategy for Amadeus’ airline segment in Canada, the U.S. and Latin America. She will also oversee the implementation, delivery and customer care teams. In ongoing support of the airline industry, Avila and her team will focus on delivering solutions for airlines to execute their distribution and IT strategies, while continuing to nurture long-term customer partnerships.

Avila will assume her new position Oct. 1, 2017, based in Amadeus’ Dallas office.

“The Americas region is the world’s leading travel market, with a strong heritage and a huge geographical reach,” said Avila. “Our airline customers both in North America and Latin America have unique needs and business objectives. I look forward to putting our solutions, expertise and people to work to help carriers across the region achieve their goals, now and in the future.”