MISSISSAUGA — Travel agents have a million reasons to book TravelBrands these days, the most enticing being a contest for Loyalty Rewards points.

The tour operator is reminding agents that for every online booking made through Access, they’ll be automatically entered for a chance to win 1,000,000 Loyalty Rewards points plus subsidiary prizes.

“This contest is just one of the ways we want to thank our agents for their dedicated work,” said Frank DeMarinis, President and CEO of TravelBrands. “By using Access, the goal is to create the ultimate vacation packages for our customers and benefit our travel partners all in one platform.”

The TravelBrands Loyalty Rewards program allows agents to collect points and redeem them for a multitude of rewards. This includes various merchandise, travel gift cards and the chance to donate to multiple foundations and charities.

The contest, which launched in April, will run until Dec. 15, 2017. A winner will be drawn at random and announced on Dec. 15. Leading up to the grand prize, TravelBrands will also give away monthly prizes for nine months. Each month, an agent will be chosen at random and receive 100,000 Loyalty Rewards points.

Agents can start booking trips at travelbrandsagent.com.