Avoya Travel has launched a new branded video campaign to elevate the role of travel agents by putting them at the forefront of the modern vacation planning and booking process.

Avoya says its investment in the videos “purposefully illustrates the personal service and expertise independent agencies within the Avoya Network offer travellers”.

The video campaign further positions Avoya as a different, better type of travel company by highlighting the personal connection with a travel professional in combination with Avoya’s powerful technology and exclusive value, says the host agency.

Avoya has a network of independently owned and operated travel agencies, including several agencies in Canada. Avoya is also an American Express Travel Representative (for more than 25 years) and its largest seller of cruises and tours.

“Avoya Travel’s innovative heritage and love for the travel industry drives us to continually improve the planning and booking process, and we are doing this now by placing the spotlight on the value travel agents offer consumers,” said Brad Anderson, President of Avoya Travel. “We are confident that Avoya Travel’s message in the branded videos will have a big impact with travellers and generate even more bookings for the independent agencies in the Avoya Network.”

The video series is the next chapter for Avoya’s evolving consumer brand campaign, Beyond The Web. “By showcasing a family’s vacation crafted by an Independent Agency in the Avoya Network, Avoya brings the benefit of experiencing the world beyond the web to life through breathtaking cinematography and messaging that resonates with travellers.”

Royal Caribbean International partnered with Avoya by providing the filming venues.

Avoya says it will use numerous videos in various trade and consumer marketing campaigns to highlight the value of booking with travel professionals, and to reinforce why Avoya’s patented combination of people, technology, and value makes it a better choice for customers. Examples include:

• A ‘Brand Anthem’ video uses poetic, meaningful footage shot on location to tell the story of a family traveling on a vacation planned by an Independent Agency in the Avoya Network.
• A ‘Companion’ video that explains Avoya’s unique position in the market by recapping the interaction of the family with a professional Avoya affiliated Independent Agency.
• A ‘Short’ video applies a voicemail message voiceover to show the personalized experience customers receive from when choosing to book with the Avoya Network.

Avoya introduces the branded video campaign this month to the travel industry and soft launched it on select consumer facing platforms. The full multi-channel consumer rollout is expected to debut in the second quarter of 2017.

To view the videos visit: https://vimeopro.com/avoyatravel/beyond-the-web-brand-video-series-2017-media.

Avoya Travel Brand Anthem Beyond The Web® from Avoya Travel on Vimeo.